Schedule Feb 15, 2008
Finding Your Narrative
Jennifer Ouellette, Science Journalist in Residence, KITP

Science communication is a complex endeavor, spanning numerous media formats and a wide range of target audiences. A good strategy is to boil down your research into the simplest core narrative. You can then add layers of detail as needed to tailor your message to any format or audience. This is not “dumbing down.” Rather, it’s a form of reductionism, similar to how physicists strive to reduce natural phenomena down to the simplest possible equations that can be universally applied across many different systems. In much the same way, the core narrative drives the science story, whether your target audience is John Q. Public or professional colleagues.

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